What we do

We help your company grow by matching you with your ideal customers in the right quantity to ensure confident and secure business growth. Our strategies combine data, insights and digital marketing to intelligently find and connect with customers who are of real value to your business.

How we do it

We use our digital marketing techniques to identify and interact with customers so you’ll never be short of quality business again. We ensure that your growth is stable, ongoing, and manageable. To achieve this, we work in partnership and implement feedback structures so all marketing campaigns are fully optimized.

What we don’t do

We don’t cold call or practice any form of unsolicited marketing. This ensures you receive high quality customers to aid business growth and safeguard your brand’s reputation. We don’t recycle cold data. Your customers will be fresh, interested in what you have to offer and for exclusive use by you and your business. We don’t ignore the consumer. Whilst your business is our priority, we also look out for consumers and only promote products that provide value.

The faces behind People’s Holdings

Joseph Battle

Jos is the founder of People’s Holdings and an expert in business development. He’s an entrepreneur and has successfully started up businesses across a range of sectors. Jos is a pioneer of doing business the right way. He places particular emphasis on the importance of relationships and people (hence the company name) and believes business success is all down to who you work with and who works for you. He’s a supporter of the community and as such is a trustee of several different Yorkshire based charities and can be regularly found doing mental things to help raise funds for them.

Sarah Willingham

Sarah is an entrepreneur, consumer expert, investor and Director of People’s Holdings. She started her career in the restaurant industry working with the likes of Planet Hollywood and PizzaExpress. She then struck out on her own and went on to transform The Bombay Bicycle Club into one of the most successful Indian high street chains in the UK and if you’re wondering, she’ll have a chicken madras with garlic naan please. Since then, Sarah’s business empire has evolved and she’s invested in many, many business ventures from start-ups to established and growing brands. She is currently a resident Dragon on BBC Two’s Dragons’ Den.

Michael Toxvaerd

Michael is a serial entrepreneur and has successfully founded, led, listed, grown, bought and sold several businesses across 7 different industries. He has over 15 years of investment, CEO and high level board experience and at the tender age of 29 was one of the youngest CEOs ever to found and successfully float a company on the London Stock Exchange. Michael’s vision, strategy and knowledge combined with relentless tenacity has been the driving force in building successful businesses and he brings passion and critical thinking to his Directorship role at People’s Holdings.

Lance Moir

Lance is the wise old man and resident Professor of People’s Holdings. He’s amassed over 30 years’ senior business experience in financial and strategic roles for big groups including Storehouse, Bass, First Choice Holidays, WIN and IMImobile as well as acting as a non-executive director of companies both private and public. Lance’s extensive experience means he is a fountain of business knowledge and as such is now also a Visiting Professor at Cranfield School of Management.


Take a look at our sectors

We collaborate with companies across a variety of sectors, so take a look